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Normally evening papers get sold out only when there is hot news.Īccording to media observers, the challenge lies in sustaining this tempo. It is learnt that the first three days have seen sales of whopping one lakh copiesdaily, even when there was no sizzling news.
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While the student's interest in the paper could be attributed to the free gift of a ballpoint pen, shopkeepers were flummoxed by the demand even from adults. The copies sold like hot cakes on the first day with school children buying the paper asking for nachunu irruku rather than Tamizh Murasu. The Tamizh Murasu launch was preceded with high decibel advertising on the Sun Networks leading channel with the ad line, nachunu irruku, which translates loosely to "solid punch" in English. However, the number of pages they provide range from four to eight. Interestingly the other Tamil evening dailies - Malai Malar and Malai Murasu are priced Rs3 while Makkal Kural is priced Rs2. Though priced at Rs2, the net price works out to Re1 as the paper comes with a free gift - a subscription strategy successfully implemented to boost the circulation of Sun Network's Kungumum magazine. The eight-page Tamizh Murasu was relaunched a couple of days ago in Chennai as a 20- page colour tabloid. The group, which took over the Dinakaran group of publications, has aggressively relaunched the eveninger Tamizh Murasu.
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Giving jitters to the existing players is Kalanithi Maran's Sun Network, which owns the Sun TV channels. At a time when English dailies are available for Re1 ( Deccan Chronicle) and Rs1.50 ( Indian Express), the Tamil daily subscribers were paying as much as Rs4 per day for their copies. Murasu drumbeats the emerging Tamil newspaper newsĬhennai: Interesting days are ahead for the Tamil newspaper reader.
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Over the years, the Murasu Archive was scattered around the world, to museums and private collections in London, Istanbul, Philadelphia, Jena, and California.More importantly, by making Tamil Murasu a part of the Singapore Press Holdings, he ensured the continuity and growth of the Tamil daily for the foreseeable future.In fact Hosur which borders Bangalore claims to have been called " Murasu Nadu " during the Sangam Age and has a significant population of Morasu Vokkaligas.
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In a series of excavations directed by John Henry Haynes, the Murasu Archive was discovered six meters under a mound on the floor of a small room.Arasu said the 10, 000 circulation paper was sold because it was increasingly difficult to meet spiralling operating costs. It's difficult to see murasu in a sentence.
He was also chairman of Tamil Murasu for ten years from 1995, and served on the Presidential Council for Minority Rights from 1994 to 2001.Other publications from Adithan's " Dina Thanthi " group include the evening daily " Maalai Murasu " ( lit.Named after the chief member of a single family, the Murasu Archive is a collection of business records that spans four generations.
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Murasu Nedumaran of Klang will receive the award plus a substantial amount of cash at a ceremony in south India soon.By the time he stepped down in 2000, Tamil Murasu had quadrupled its circulation and become a profitable paper.In March 1955, reports in the local daily Tamil Murasu urged Tamils to boycott the MIC.There is a daily Tamil newspaper printed in Singapore, the " Tamil Murasu ".It is the variant of Murasu instrument.He joined Tamil Murasu, the leading Tamil daily, as its sub-editor.Singapore has a commercially run Tamil language daily newspaper, Tamil Murasu.
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